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Cristina Sanchez, Chilean with studies in tourism enterprises
at the University of Valdivia, Chile. She began her professional
practice in the Planning Department of SERNATUR (the Chilean National
Tourism Service). After a year traveling through Europe, she went
to work in Santiago for "Turismo Cocha", one Chile's most important
travel agencies. During her seven years there, she worked first
in the National Department developing programs for the Chilean market.
A few years later she took over the American Express operations,
with responsibility for attending American clients visiting Chile.
Finally, in the Incoming Department, she led different groups -mainly
from Europe and United States- in "fam trips" (familiarization trips)
organized for wholesalers interested in promoting Chile, which gave
her a deep knowledge of the country. Then, for the next four years,
she moved to "Andina del Sud", another important wholesaler specialized
in Latin American markets. Her job with this company was to investigate
new products and create new concepts for offering Chile, with a
focus on "soft" adventure trips. She also dedicated a great deal
of energy to the international marketing of this company, permitting
it to participate in international fairs like the Travel Mart Latin
American, Fitur, and ITB, among the most important. With these 11
years of experience behind her, in 1994 she decided to look for
a small company, more specialized in outdoors trips. Altue was the
company, and with Francisco -an old friend- they found a new way
to combine their capacities and professional experiences.
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